A survey of general counsel showed an increased willingness to move high-stakes work from the most pedigreed law firms for the right value. This HBR article discussed the results of the survey and posits that it would be unwise to count out these firms as their higher margins could be reinvested in client service innovations. Given the recent convergence trends by in-house teams, it begs the question whether their willingness to shift work is expanding or if the posited innovation investments are preserving the work for these firms as suggested in this article from approximately 4 years ago.
Why Law Firm Pedigree May Be a Thing of the Past
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