Management thinking is in a rut. Despite all the great brainpower being applied, the field of management is failing to provide the empirical, grounded, actionable guidance that organizations require in today’s economy. What we have not fully captured—as a human species—is the systemic process by which we turn ideas into useful things. A proposed unified theory of management shows why so many good ideas fail to grow, why old businesses often die, and why certain businesses can thrive.

Why Do Good Ideas Fail? This Diagram Explains