Vermont advertising rules apply to Web sites, but the opinion may change with push technology where lawyers can direct information to subscribers. Opinion 97-05 This could raise solicitation and direct mail issues.Internet “home page” is not “directed to a specific recipient” and is similar to a phone book’s “yellow pages.” Importantly, the Vermont Committee stated specifically that it did NOT address the use of push technology, chat rooms, news groups, discussion groups, or other “potentially interactive means of communicating.”