Topics like big data, advanced analytics, and artificial intelligence are at the forefront of the CEO agenda, a sign that companies see technology as a potential answer to many or even most of their challenges. But the use of technology, no matter how advanced, does not guarantee competitive advantage. For technology to advance business strategy, it must be embedded in what we call the “integrated strategy machine” — a collection of resources—both technological and human that act in concert to develop and execute business strategy.

The Integrated Strategy Machine: Using AI to Create Advantage