Exploring the history of how strategy as a concept developed within law firms and therein the major players driving its development and implementation. “What you are left with is a complex, constantly shifting picture of how law firm strategy is managed. “We are moving toward a more business-minded approach to law firm strategy ushered in by experts who are not themselves products of the law firm. No longer just symptoms of competition among firms—“If the other guys have chief strategy officers, then we need one, too!”—these individuals are proving their worth in translating strategies from plans to results. Their influence, however, is given only as much weight as the partnership allows. The question going forward will be whether market forces and other trends persuade partnerships to allow these outsiders to take the wheel in steering law firm strategy.”

Steering Law Firm Strategy