Market segmentation is best approached from the perspective of the client. Many factors go into a client’s decision regarding which firm to hire, but the most significant may be the value of compensation paid for the work done. In other words, the price a client is willing to pay for the work—from complex and sophisticated work to more routine, commodity-level work—is one of the most important factors differentiating one firm from another.

Postrecession Strategies: Legal market segmentation as the foundation for successful strategic planning