The Association of the Bar of the City of New York issues an ethics opinion on the ethical rules implicated by a lawyer’s use of a domain name other than the firm name. “A lawyer or law firm may use a domain name that does not include or embody the firm’s name or that of any individual lawyer, under certain conditions: the web site bearing the domain name must clearly and conspicuously identify the actual law firm name; the domain name must not be false, deceptive or misleading; the name must not imply any special expertise or competence, or suggest a particular result; and, it must not be used in advertising as a substitute identifier of the firm.” NYC Eth. Op. 2003-01 (April 9, 2004).