A  short summary from Deloitte regarding the difference between disruptive versus sustaining innovation:

  • Disruptive innovation means to reinvent a technology, business model, or simply invent it all together
  • Sustaining innovation, seeks to improve existing products. Meaning, it does not create new markets or values, but rather merely develop existing ones.

It is important to keep these two concepts in mind as you consider your innovation strateg(ies).

Read the summary.