This articles offers practical advice for anyone considering investments in technology or other initiatives to transform the business. Before jumping into the project or initiative, ask questions. The author suggests framing the discussion in the context of business strategy before trying to implement a solution: 1) what are the big trends that will reshape the business environment; 2) how will these trends disrupt your industry and business; 3) what are the highest-impact and most uncertain issues the disruption will bring (and what future scenarios do they suggest?); and 4) what are the implications for transforming? Great questions to ask before investing money, time and resources.

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