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Lawyers’ Use of Deal-of-the-Day Marketing Programs

Source | 2017-06-26T18:33:56+00:00 Nov 6th, 2013|Categories: LegalEthics, Post|Tags: , , , , , |0 Comments

Lawyers may use deal-of-the-day or group-coupon marketing programs as a way  to sell goods and services. However, lawyers hoping to market legal services using these programs must comply with various Rules of Professional Conduct, including, but not limited to, rules governing fee sharing, advertising, competence, diligence, and the proper handling of legal fees. It is also incumbent upon the lawyer to determine whether conflicts of interest exist. While the Committee believes that coupon deals can be structured to comply with the Model Rules, it has identified numerous difficult issues associated with prepaid deals and is less certain that prepaid deals can be structured to comply with all ethical and professional obligations under the Model Rules. See ABA Opinion 465 (October 21, 2014)