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How to Integrate Data and Analytics into Every Part of Your Organization

Source |2017-07-09T22:06:08+00:00Jun 23rd, 2017|Categories: Post|Tags: , , , |0 Comments

A successful data and analytic (D&A) function is more than a stack of technologies, or a few people isolated on one floor of the building. D&A should be the pulse of the organization, incorporated into all key decisions across sales, marketing, supply chain, customer experience, and other core functions. Many conversations about data and analytics (D&A) start by focusing on technology. Having the right tools is critically important, but too often executives overlook or underestimate the significance of the people and organizational components required to build a successful D&A function. D&A should be the pulse of the organization, incorporated into all key decisions across sales, marketing, supply chain, customer experience, and other core functions.

Read article @ HBR.

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