Home » Design Thinking » Do Your Customers Actually Want a ‘Smart’ Version of Your Product?

Do Your Customers Actually Want a ‘Smart’ Version of Your Product?

Source | 2017-08-08T09:40:42+00:00 Aug 8th, 2017|Categories: Post|Tags: , , , , , |0 Comments

Before law firms or in-house teams develop a new product or service offering, they should ask (and answer) these 5 questions:

  1. Does the offering solve a real problem?
  2. Do your customers genuinely want this?
  3. Have you fully weighed the economics involved?
  4. Should you keep the work in-house or outsource it?
  5. Can you ensure a good customer experience?

Although the author of this article is talking about the development of interconnected devices (IoT), the questions should more than resonate for legal professionals. If you are a law firm seeking to innovate or a legal operations professional delivering better service to your team and internal business partners, consider carefully the answers before incurring hard and soft costs.

Read the article.

Leave A Comment