Home » Innovation » Creativity’s bottom line: How winning companies turn creativity into business value and growth

Creativity’s bottom line: How winning companies turn creativity into business value and growth

Source |2017-07-10T11:23:11+00:00Jul 2nd, 2017|Categories: Post|Tags: , , |0 Comments

Creativity is associated with superior performance.  Although this McKinsey article discusses creativity in the context of advertising and marketing excellence, there are a number of concepts that translate across businesses and industries:

  • senior executives serving as role models for creativity and innovation
  • fostering a mind-set that prioritizes creativity and innovation
  • a view of (marketing) spend as an investment rather than an expense
  • companies with top rankings have a”near-fanatical devotion to understanding their customers”
  • reliance on data and analytics to understand customers

Read more about viewing creativity as a driver of business value and growth.

Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.